the texting sales leader, at scale

your reps know more about your deals than your CRM ever will. amigo gets it out.

amigo texts your reps the way you do. every reply becomes structured signal on your board. no CRM update. no new behavior. no integration.

6–15×
times per month leaders text reps for info that should be in their CRM
46%
of what you know about your top deals is actually in your CRM
Text
the channel reps respond to fastest — every time
21
sales leaders surveyed. every one texted a rep for deal info last month.
“Enterprise deals live in the rep’s head. The best you can do is make sure the rep’s head is accessible to you when it matters.”
VP Sales · Enterprise Software · amigo survey

Salesforce. Gong. Clari. The gap is still there.

These tools are genuinely valuable. They record calls, forecast pipeline, track activity. Nobody is saying throw them out.

But they all share the same constraint: they can only tell you what’s already been logged. They mine exhaust data — the trail left after something already happened, after the rep shaped the narrative, after the close date slipped by 30 days.

What they can’t tell you is what happened on Tuesday’s call that hasn’t been typed up yet. Whether the champion is still the champion. Whether a competitor just got in the door.

That intelligence exists exactly one place: your reps’ heads. The most reliable way to get it out is to ask them directly. Amigo does that at scale.

0%
One leader’s honest answer: what % of what you know about your top deals is in your CRM right now.
+30×
One leader contacts reps more than 30 times per month for info that “technically should have been in the CRM.”
Monthly
How often most leaders discover something material about a deal after they’ve already reported on it to leadership.

your full book, sorted by risk. all from rep text conversations.

every account amigo tracks — customers and pursuits — sorted by who’s most at risk. retained revenue, pipeline in flight, competitive flags. no manual update required.

  Accounts · Demo: Security SaaS Team
Amigo accounts board showing retained revenue and risk-sorted deals

amigo characterizes it, logs its reasoning, and pings you immediately.

when a rep’s reply signals a problem — competitor in a live POC, sponsor gone quiet, renewal drifting — amigo flags it. stakeholders, competitive signal, risks, and amigo’s own reasoning. all from one text exchange.

  Accounts · Helios Federal Systems · Detail
Amigo account detail showing stakeholders, risks, and reasoning

this is what amigo actually sends. the rep just replies.

short, direct, account-specific. sounds like you. the rep replies the way they’d reply to you — and amigo reads it, extracts the signal, and updates the board. no forms, no CRM fields.

  Conversations · Marcus Bell
Amigo text conversation with rep about competitive threat

we asked. they were blunt.

100%
texted a rep in the last 30 days for deal info that should have been in their CRM
46%
average share of deal knowledge actually captured in the CRM
Text
fastest channel for rep responses — above email, Slack, and CRM updates
Monthly
leaders discover something material about a deal after already reporting on it

your peers said it better than we could.

“Enterprise deals live in the rep’s head. The best you can do is make sure the rep’s head is accessible to you when it matters.”
VP Sales · Enterprise Software
“The systems tell you what’s been logged. They don’t tell you what the customer said off the record last Tuesday, or which stakeholder went quiet.”
CRO · SaaS
“The frustrating part isn’t the tooling. It’s that the people closest to the deal have an incentive to manage the narrative.”
Sales Leader · Enterprise
“Getting the reps to provide concise context and finish the last mile work is the most frustrating part.”
Revenue Leader · Growth Stage

simple by design. that’s the point.

delivery
SMS (US toll-free) and Telegram. no app for reps.
frequency
1–2 texts per rep per week. not a firehose.
opt-in
leader onboards rep. rep confirms by text. 30 seconds.
opt-out
reply STOP, anytime. instant, carrier-level.
CRM required?
no. works alongside your stack or without one.
integration?
none. amigo goes to the rep directly.
leader alerts
SMS. one word back: HANDLED, WATCHING, or MORE.
status
private beta. contact to get access.

the intelligence is already there. your reps just haven’t been asked at scale.

amigo is in private beta.